Budweisera global brand of Anheuser-Busch InBev (AB InBev), has partnered with Siddhant Chaturvedi, Masaba Gupta, Santanu Hazarika and KissNuka for a campaign in the latest leg of its FIFA World Cup Qatar 2022.
With the rallying cry of “The World Is Yours To Take,” artists joined forces to celebrate the mutual love and essence of Budweiser and football. Celebrities share their journey to success like never before, delving into the challenges and hardships they faced, the successes they celebrated and the immense anticipation they felt before each big moment – just like a football player does as he walks from the tunnel onto the pitch .
This follows the company’s recent collective efforts with football notables Lionel Messi, Neymar Jr.and Raheem Sterling to unveil their FIFA World Cup campaign hero film, which captured the stories of these modern-day legends and inspired millions around the world. The #YoursToTake hero film, which empowers individuals to strive for perfection by overcoming adversity, was accompanied by the release of the first official FIFA 2022 anthem, featuring popular rapper, Lil Baby.
This stage of the initiative, echoing the point of “The World Is Yours To Take”, serves to highlight the individual journey of each of the four artists, although something similar between them is to try to conquer their ambitions despite their lows. star Budweiser partnered with these cultural influencers to inspire its consumers to take a leap of faith and relentlessly pursue their passions in order to realize their dreams.
Vineet Sharma, VP Marketing – South Asia, AB InBev, he said, “With more than 35 years of partnership with FIFA, Budweiser continues to create high-energy consumer moments and conversations that shape the country’s cultural fabric. Through this campaign, The World Is Yours To Take, we want to engage with consumers and celebrate the greatness of sport and the determination and courage it takes to succeed. We have partnered with four amazing stars – Siddhant Chaturvedi, Masaba Gupta, Santanu Hazarika and KissNuka, who are inspiring millions of people, through their journeys, to follow their dreams despite the challenges they may face.”
Siddhant Chaturvedihe said, “Having worked with the brand in the past, I have always admired Budweiser’s role as a catalyst in bringing new talent to the fore and providing a global platform for local talent. With #TheWorldIsYoursToTake, the brand has given me the opportunity to celebrate and share my journey with my tribe, and my fans and I hope this encourages them to have a never-say-die attitude when it comes to passion them, their calling.”
Masaba Gupta, comment, “The world is quick to put us in boxes, dictate what we can and cannot do and more often than not, limit us from doing all the things we are passionate about and excel at. In everything I do, I constantly strive to push the envelope and express my truest, most authentic self, unfettered by the expectations of society and the world. I’m delighted to partner with Budweiser on the #TheWorldIsYoursToTake campaign, motivating me and countless others to pursue our passions – as many of them as there may be.”
Anushka Manchanda he said, “The beginning of a new journey is marked by a mix of emotions – anticipation, excitement, but most importantly – Drive. #TheWorldIsYoursToTake is a campaign that inspires us to tune into the world and fully trust our dreams, work hard to improve our skills, be our true unabashed selves and pursue greatness. Working with Budweiser has been an amazing experience, it is a brand that taps into the roots of culture and music and gives a platform to India’s homegrown voices.”
Santanu Hazarika, he said, “Budweiser’s FIFA campaign – #WorldIsYoursToTake resonated with me immediately as I am a firm believer in making the most of everything you have in life, no matter what obstacles you face. Having grown up in a small town where opportunities are limited, I can attest that this belief does come true if you are truly passionate about your dreams. I am delighted to partner with a brand like Budweiser that continues to be a catalyst for facilitating and empowering artists and the evolving culture in India. And therefore, I am sincere to not only partner with a brand like Budweiser but also to inspire the younger generation to achieve their dreams.”
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