Compliments feel good. Being told we are “beautiful” can also be cathartic. But is that all we are? No way!
Mango is back again with another empowering campaign that celebrates the unique abilities and quirks of women. Everyone is beautiful, we are all beautiful, but what are our uniquenesses that really make us who we are? The #MoreThanPretty campaign explores these incredible qualities.
The campaign film has five female leads including Tahira Kashyap Khurrana, Shakti Mohan, Pooja Dhingra, Prajakta Koli and Priya Malik. They are all courageous, driven, wild, inspired and above all, strong.
In the film, dancer and choreographer Shakti Mohan talks about her initial frustration with how the world works against women. However, it sparks hope and leaves us with the desire to shine through all challenges. Her poetic movements in a light blue flowy maxi leave a lasting impression.
Mango
Priya Malik, an extraordinary storyteller whose poetry is music to the ears, opens up about her most cherished subjects – love and relationships and the social issues that resonate with her. Her refreshing point of view opens your perspective and makes you see things differently. Such is the power of women and a microphone!
Mango
Prajakta Koli brings her usual vivacious self to this film and makes us want to sit up and take notes. “Never settle for average, it’s so boring,” she urges everyone. The girl has embodied perseverance in her 8-year journey and has shown us that we can achieve anything we set our minds to.
Mango
The campaign film also features beloved pastry chef Pooja Dhingra, who started baking at the age of six. No job comes without challenges and as long as you believe in yourself, things eventually fall into place. Really, women can be great at almost anything, whether it’s making dough or making deals.
Mango
Author, writer and director Tahira Kashyap Khurrana sheds light on the importance of the female perspective in storytelling and films. Not only does this help challenge preconceived notions of what women are capable of, but also what their roles in society should be. After all, women are more than attractive props supporting male heroes, right? Tahira’s Boss-woman-esque fit from Mango is captivating and a true reflection of her.
Mango
The five brilliant women in Mango’s film campaign are an apt representation of what women are truly capable of. Despite all these incredible qualities, even today, women are often limited to their physical appearance.
It is time that people speak more about their skills, talents and contributions and ensure that they have equal opportunities and recognition in all walks of life. Mango’s campaign film gives the world a new lens to see women that recognizes their virtues and uniqueness. After all, we are #MoreThanPretty.
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