Shah Rukh Khan’s maiden collaboration with director Rajkumar Hirani is seeing a decent trend in its advance bookings as the social dramedy sold around 1.51 lakh tickets across the top 3 national chains – PVR, Inox and Cinepolis – on Wednesday morning. The film is expected to see a surge in advance sales on Thursday and will have a final ticket advance of 2.50 to 2.75 lakh.
Pre-sales trends are lower than movies like Tiger 3and Brahmastrawhich sold around 3.15 and 3.02 lakh tickets respectively, and more on its lines Gadar 2, which had dated advance sales of 2.75 lakh across the top 3 chains. However, its appeal Dunki it is much more multiplex driven compared to the above mentioned 3 movies.
However, Rajkumar Hirani films are conventionally known to be slow burns driven by word of mouth. Dunki would like to start around Rs. 30-35 crore mark and then it will be the journey of the film based on how well it received. If the reports are in his favor, Dunki will consider big jumps on Saturday and Sunday.
Dunki it is not a front-loading action like Pathan and Jawan, and hence, Christmas is the best time to release the film. The extended holiday period will give Dunki a longer duration and the film will make up lost ground in the coming days on the power of word of mouth.
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