Amazon Prime Video today unveiled its series for the famous 52nd India International Film Festival, which will take place in Goa from November 20, 2021. It includes the world premiere of the film Amazon Original – Chhorii, multiple masterclasses and interactive panels with the creative potential of the country. The collaboration is a testament to the common goal of IFFI and Prime Video to promote excellence in the cinematic art and to appreciate the role that different cultures play in creating entertainment content that transcends paths.
Recognized as one of the oldest and largest international film festivals in Asia and India, IFFI, for the first time in more than five decades, invites video streaming services to the festival. This inclusion reflects the remarkable growth of the video streaming department, its growing role in meeting the entertainment needs of consumers and fueling the overall growth of the creative economy. As Prime Video completes half a decade of entertainment in India, it has become the home of some of the best storytellers and storytellers in a variety of languages. In recent years, Amazon Prime Video has played a key role in expanding and deepening the local language stories, reaching and displaying over 99% of the country’s pin codes. This helped to remove linguistic and geographical boundaries for content and creators. Amazon Prime Video, with its international reach in more than 240 countries and regions, has also played a key role in bringing local, authentic stories from India’s best talents to a global stage.
Amazon Prime Video connection to IFFI will be extended to the exclusive world premiere of the Amazon Original horror film Chhorii at the film festival, two special Masterclasses led by the creators and cast of the Amazon Original Series The Family Man as well as the Amazon Original Movie Sardar Udham and a curated exhibition of Satyajit Ray evergreen films on the Prime Video home page between November 20 and 28 to celebrate the centenary of the birth of the famous director.
“For the past 5 years, at Amazon Prime Video, we have been actively working to bring local stories, from different parts of India, to viewers across the country and around the world,” said Gaurav Gandhi, Country Head, Amazon Prime Video, India . . “Apart from bringing cultures and people together through the power of entertainment, it has also allowed us to discover young, productive narrators and talents and to make a real contribution to India’s vibrant creative economy.” We are honored to be part of IFFI, an event that celebrates the diversity and rich cinematic heritage of India and brings together the entertainment community, content creators and talent. “We will continue to actively contribute to India’s entertainment ecosystem by promoting local narratives that are deeply rooted in Indian culture, while providing an immersive entertainment experience for viewers.”
The action pack of events from Amazon Prime Video at IFFI includes:
November 20-28: Presentation of Satyajit Ray’s spectacular films in Prime Video
Celebrating the life and work of legendary director Satyajit Ray, Amazon Prime Video will edit a special section for its in-service films. This will include 11 of his iconic films – Abhijan, Aparajito, Ashani Sanket, Chiriakhana, Hirak Rajar Deshe, Pather Panchali, Seemabaddha, Sonar Kella, Shatranj Ke Khilari, Charulata and Jalsaghar. This is in addition to “Satyajit Ray Through His Films”, a documentary presented by Soumitra Chatterjee that will give Prime members the opportunity to plunge deep into the world of a true visionary, an extremely flexible and talented director, screenwriter, and illustrator , who redefined Indian cinema with the diverse range of his work, from feature films, short films to documentaries.
November 21: Masterclass with The Family Man team on Creating Cult Icons.
The session will focus on the secret ingredients that make up an adorable character like Srikant Tiwari, who comes to life in The Family Man, a fascinating story about a world-class spy who is also an ordinary middle-class man struggling to succeed. work-life harmony. The Masterclass will be conducted by the creators and cast of this most popular prototype: Raj & DK, Aparna Purohit, Head India Originals on Amazon Prime Video, Samantha Ruth Prabhu and Manoj Bajpayee (virtual). The one-hour Masterclass will discuss the power of authentic storytelling through humor, humor, multi-layered and well-developed characters that set the stage for Srikant Tiwari to become a cult icon. This session will provide basic knowledge and conceptual framework that emerging talents can use as benchmarks as they develop and build their own successes.
November 23 – Masterclass on “Creating cinematic success and telling the story of Sardar Udham”.
What happens in the creation of an era drama? Where does the magic that occupies our minds and captures our hearts come from? The Masterclass by Shoojit Sircar and Ronnie Lahiri will reveal what it means to create a cinematic success through their journey into filmmaking.
November 25: Exclusive premiere of the upcoming Amazon Original Movie, Chhorii.
Chhorii, an original Amazon movie, is a haunted story of a young couple living in the heart of India. The couple seeks refuge in a house hidden in a sugarcane field, however, secrets of the past soon begin to unfold and the protagonist’s search to find the answers to all our questions leads to a journey of terror, emotion and chills. equal proportions. Directed by Vishal Furia and produced by T-Series, Abundantia Entertainment and Crypt TV, the film stars Nushrratt Bharuccha along with Mita Vashisht, Rajesh Jais, Saurabh Goyal, Pallavi Ajay and Yaaneea Bharadwaj. The special screening will be preceded by an interactive meeting with the creators and cast of the film.
READ ALSO: Nushrratt Bharuccha for emotional quotation in Chhorii – “I cried in the field”
More pages: Chhorii Box Office Collection
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