A decade ago, famed director Hayao Miyazaki released what appeared to be his final work with “The Wind Rises” and announced his retirement from the medium.
The famous creator of “Spirited Away”, “My Neighbor Totoro” and “Princess Mononoke”, however, could not put his pencils alone and Miyazaki revealed that he would be retiring for one more film – “How Do You Live?” – which is expected to be released in Japan on July 14.
In view of this, a choice has been made. Katsuka reports that according to Studio Ghibli co-founder Toshio Suzuki, the one existing poster released so far for the film will be the only image revealed to promote the film ahead of its release.
In other words – no trailer, no photos, and no more poster art. We know that the film draws inspiration from Genzaburo Yoshino’s 1937 novel of the same name that deals with a 15-year-old boy’s relationship with his uncle.
However, the film is also said to be its own separate story. This means that those in Japan who see the film first will come away with little to no knowledge of its content.
A release date for the film on Western labels has yet to be announced, but this international marketing effort is expected to include stills and footage from the film, which clocks in at 125 minutes.
Today, producer Toshio Suzuki stated that Studio Ghibli will not release any images / trailers / ads before the release of Hayao Miyazaki’s new film “How do you live?” on July 14.
This old teaser poster will remain the only photo available.https://t.co/Is13FxZIZ7 https://t.co/thY5idUvTf pic.twitter.com/SePSPFqtYS
— Catsuka (@catsuka) June 2, 2023
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