Home » Miyazaki ‘Worries’ About New Movie’s Publicity

Miyazaki ‘Worries’ About New Movie’s Publicity

by Stewart Cole

Studio Ghibli

The latest project from the famous director of “Spirited Away” and “My Neighbor Totoro”, Hayao Miyazaki, the animated film “How Do You Live?”, is set to be released in Japan on July 14th.

In a bold move announced four weeks ago, it was revealed that the film’s vague teaser poster would be the only promotional material released for the film ahead of its release.

No trailer, no stills, no newspaper ads, and no other posters would be available from the film until its debut in Japan. Studio Ghibli president Toshio Suzuki has previously stated that he believes it will only spark public interest.

Now, in a recent interview with Oricon at the Ghibli Exhibition in Tokyo (via World of Reel), Miyazaki himself has taken issue with the film’s lack of marketing and become nervous about this approach:

“I wonder if it will be okay without publicity. I’m starting to worry […] I’m worried, that’s all.”

The 125-minute film has the same title as Genzaburo Yoshino’s 1937 novel of the same name. However, according to producer Suzuki Toshio, it is confirmed to be a completely original story. Reportedly, over 60 animators have worked on the film.

There is currently no official US release date, although GKids will handle distribution.

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