NEON announced TODAY that the “beautiful and mysterious” Memoria by Apichatpong Weerasethakul starring Tilda Swinton will start its “only for the movies … forever” tour on April 1, touring the country with a continuous series of weekly commitments.
The film premiered at critical acclaim at last year’s Cannes Film Festival, winning the Jury Prize and receiving a Golden Palm nomination. Memoria was later selected as the best international feature-length Oscar by Colombia. NEON first announced its unique marketing strategy last fall and completed its one-week Oscar qualifier at the IFC Center with great success, raising a groundbreaking $ 57,000 for the week.
Director Apichatpong Weerasethakul commented on the project, “For Memoria, the cinematic experience is crucial or perhaps the only way. Let ‘s embrace the darkness and dream, one at a time.”
An outspoken proponent of the theatrical experience, Tilda Swindon remarked, “Memoria is the perfect movie right now … A great movie or bust … All over the universe, in perpetuity …”
NEON founder and CEO Tom Quinn describes the plan as “to truly pay tribute to this existential diamond was to build a kind of travel mecca of cinema that has the ability to stop us in our tracks.”
Memoria will return to the IFC Center on April 1 with the Nuart Theater in Los Angeles on April 8. With over 100 special events in many cities each week, Memoria will play in art cinemas across the country as well as in a series of non-traditional venues such as emerging centers, museums, art galleries, university screenings and outdoor events.
To find showtimes, buy tickets, and host your own show, visit here.
Memoria is a film of deep serenity, inspired by the memories and expressions of the Thai director himself combined with a historical excavation of Latin America. The film takes the audience into an almost dreamlike state, as they set out to follow Jessica (Academy Award winner, Tilda Swinton), an expatriate in Bogota, who, after hearing a terrifying sound at dawn, begins to experience a mysterious sensory syndrome. while crossing the jungles of Colombia. In her search for the origin of sounds, she encounters both personal and collective ghosts in the surrounding landscapes.
Memoria was produced by Apichatpong Weerasethakul, Diana Bustamante, Simon Field, Keith Griffiths, Charles de Meaux, Michael Weber, Julio Chavezmontes.
NEON recently received six Oscar nominations for Jonas Poher Rasmussen’s Flee, Joachim Trier’s The Worst Person in the World and Pablo Larraín’s Spencer. Flee made history and became the first film to hit an impressive trio of Oscar nominations in the categories of Best Animated Feature, Best Feature Documentary and Best International Feature Film. Worst Person in the World was nominated for an original screenplay and international feature film, while Kristen Stewart was nominated for Best Actress in a Leading Role in Spencer.
Watch the trailer here:
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