It’s not just the movie universes where superstars cross each other’s lands. Brand ads have become much more common now. After Shah Rukh Khan joined Ajay Devgn as the Vimal Elaichi brand’s ambassador last year, another star joins the duo. A teaser for the development was shared by the brand on social media, with Shah Rukh and Ajay, as well as a silhouette of the newcomer. Fans are convinced it’s Akshay Kumar. Read also: Shah Rukh Khan and Ajay Devgn’s new pan masala commercial leads to meme fest, fans portray Kajol’s reaction
The short seven-second teaser posted on Vimal Elaichi’s Instagram page shows Ajay Devgn driving a car with Shah Rukh Khan sitting next to him. Shah Ruk then says, “Dekhein, kaun naya khiladi aaya hai (Let’s see who this new player is).” The teaser then cuts a sword that cuts a Vimal Elaichi pack and follows a distant shot of a person’s silhouette from the back. Sharing the post, the brand asked fans to guess who the third star is.
Observing the silhouette and use of the word “khiladi”, many fans commented that it was Akshay Kumar. The comment section soon flooded with Akshay’s name.
Khiladi, released in 1991, was Akshay’s pioneering film and the nickname Khiladi Kumar has remained with Akshay ever since. The actor continued to star in many successful films with the word in the title. These included Sabse Bada Khiladi (1995), Mr & Mrs Khiladi (1997) and Khiladi 786 (2012).
Ajay Devgn has been associated with Vimal for several years and is the face of the brand, appearing in many commercials. He was accompanied by Shah Rukh Khan in an ad, who was registered as the brand’s ambassador last year.
All three actors, meanwhile, are awaiting the release of various films. Ajay’s directorial Runway 34 is set to release on April 29. The film stars Ajay alongside Amitabh Bachchan and Rakul Preet Singh. Akshay Kumar will then appear in the historical epic Prithviraj, which will be released on June 3. The film marks the debut of former Miss World Manushi Chhillar. Shah Rukh’s next release is Pathaan, which hits theaters in January 2023.
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