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“Taboo movies work when packaged as family entertainers”

by Stewart Cole
Shubh Mangal Saavdhan Director Hitesh Kewalya in movies (Pic Credit: Instagram / hiteshkewalya)

Screenwriter and director Hitesh Kewalya, best known for “Shubh Mangal Saavdhan” and “Shubh Mangal Zyada Saavdhan”, says that for any taboo film, it is imperative to tell the story in the most fascinating and fun way. his message.

Talking about how sensitive information can be transmitted using entertainment as a tool, Hitesh shares, “I think taboo movies work when packaged as family entertainers. On the one hand, “Shubh Mangal Saavdhan” used the rom-com as a template, on the other hand, “Shubh Mangal Zyada Saavdhan” used the prank as a tool to convey its message. “

Hitesh Kewalya adds, “Whether it’s the franchise ‘Ek Ladki ko Dekha’, ‘Shubh Mangal’ or ‘Chandigarh Kare Aashiqui’, the point is that we are finally bringing these important films to the public on a regular basis, especially when society in “As a whole, she is already talking about issues such as sexual orientation and masculinity.”

Sharing the basic idea behind his creative work, Hitesh Kewalya says: “For me, the idea was to create a language through which the public could not just discuss these issues in a healthy and fun way. Like the cookie scene at “Shubh Mangal Saavdhan” or the transfer of Kaali Gobhi to the thematic sequel.

As a creator, he feels happy to see a new form of content come to the fore, “It makes me very happy to see films based on unconventional love stories set in the hearth of manhood. “Soon we will move into an era of gendered flow and so it is time to spark discussions about our influences, identity and preferences.”

“As a director, it’s not important to claim who came first or who started the trend, but to celebrate diversity and the fact that with producers like Aanand L. Rai and actors like Ayushmann Khurrana supporting these scripts, we all come together. to do through our movies in a fun way “, concludes Hitesh Kewalya.

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