Home » Twitter is launching new, custom animations for the latest “Scream” movie.

Twitter is launching new, custom animations for the latest “Scream” movie.

by Stewart Cole

Twitter released one first of its kind like animation as part of a promotion for the latest movie “Scream,” which hits theaters this week, and brings together a mix of original series actors and new stars as it seeks to connect the franchise with a wide range of fans.

As you can see here, the new Scream animation will appear differently in dark and light mode, for the first time for the app. The animation will be activated when the following users @ScreamMovies such as tweets that include the hashtag #ScreamMovie, an expanded set of actions that could help boost movie loyalty.

It is the latest social media activation for the film, with the Scream team also releasing a number of AR filters on Snapchat, Facebook and Instagram.

As well as custom hashflag characters associated with the hashtags # 12ScreamsForTheHolidays and #ScreamMovie.

And a dedicated one Question and A Messenger Experience, via Movie Mate.

Scream on Messenger

With a strong retro atmosphere, the latest film of the franchise “Scream” seems to be a sense of pop culture, sparking all the new trends, which could attract a wide range of viewers both young and old.

And with movie appearances still plagued by pandemics, this could be the best way to promote movies in the current era, working to create an advertising campaign and leverage social media trends as a means of maximizing it. interest and conversation about traffic.

This is why these new activations are interesting to observe, with the Scream public relations department involved in promoting social media in various applications, as it seems to be anchored in the digital consciousness – that is, where moderns are active. consumers.

From a distance, it will be interesting to see if these more engaging, engaging social media activations end up leading to stronger movie promotion results, as they could well highlight the best way to promote advertising spending, if they end up driving more people in the cinema as a result.

Clearly, much of the film’s advertising budget has been allocated to these activations. Will this change the balance in future promotion approaches – and will it have an impact on the habits and expectations of consumers as they move forward?

Either way, it’s a new Twitter experience that could pave the way for new in-app promotion opportunities.

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