Millions of fans can now enjoy a whole new immersive experience at the IIFA Metaverse in Bollyverse, as their official partner at Metaverse.
Bringing together the best of Indian cinema and the film fraternity, the 22nd edition of the largest festival of Indian cinema – the weekend and the International Film Academy Awards of India (IIFA) – is set to take place on Yas Island, Yas, June 4, 2022, in collaboration with the Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi) and Miral, Abu Dhabi’s top curator of magnetic experiences. With the rise of digital culture, as an extension of the brandIIFA is ready to excite Metaverse fans for a unique experience with Bollyverse, as Metaverse Official Partner for the 22nd edition on Yas Island in Abu Dhabi on 3 and 4 June 2022.
Serving IIFA Innovative Experiences, all IIFA events will be covered in Bollyverse, including the IIFA Backstage, IIFA Green Carpet, Avatar Club, Talent Quest, VR Bar, After Party, Stage rehearsals and Touchdown as well as the long-awaited Awards Ceremony. The IIFA Backstage gives you a sneak peek behind the scenes and everything you need to bring this fascinating entertainment to the world. It will include the stars getting ready, the makeup, the line-up and all the buzz behind the scenes. Then we take you to the action outside, where the sound of the excited fans, the enchanting stars and the glow of the beautiful regalia take the green carpet to this year’s celebration to a whole new level!
Commenting on the occasion, Noreen Khan, Vice President of IIFA, says: “For the past 22 years, IIFA has been entertaining and offering the greatest memorable experiences to audiences around the world. This year marks the 22nd edition of the IIFA Weekend & Awards in Yas Island, Abu Dhabi and IIFA is excited to be the first Indian Film Awards International Exhibition to be screened at The Metaverse. As always, IIFA will bring together Bollywood’s best metaverse talent, where even more millions of fans can enjoy the experience. We look forward to working with Bollyverse and this new innovative IIFA kingdom with the latest technology. ”
Bollyverse is an entity in Metaverse where everything happens in Bollywood. From awards ceremonies to games with your favorite stars, brand approvals and post-purchases, this is the place for Bollywood lovers. Bollyverse is in this IIFA that brings you the best technology to transfer the show and the whole experience to Metaverse. An Avatar studio where you can create your digital double in a matter of seconds, in the Xsens experience where one can teleport their dance moves to Metaverse. Add to the mix a Showbolt, the world’s fastest robotic camera arm that can record, edit and share cinematic quality videos in seconds!
Kishore Samtani, founder of Bollyverse, said: “We are excited to be working with IIFA to bring you the biggest Indian film festival in the world at Metaverse. “Our technology and management teams are on the ground in Abu Dhabi working tirelessly to record all of the IIFA experiences.” Bollyverse Technology brings together state-of-the-art digital technology and hardware from around the world, as well as a large team of state-of-the-art technology to make it all a reality for the world. With so much going on in Bollyverse, www.bollyverse.comno one can afford to miss this beautiful fusion of the digital world and the magical world of cinema coming together for very first time. Watch for more details on how to board!
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