Shoojit Sircar is pleased with the response his latest director, Sardar Udham, received after being released live on an OTT platform. Ask him out well if he is no longer absorbed in the connection. Ask him out well if he is no longer absorbed in the connection.
“I am counting it slowly. What happened when I started my career was that there were fewer theaters, there are more now. “Today, there are many ways to promote your movies, such as OTT.”
The director then gives an example of his own film, October, starring Varun Dhawan, to show how these online platforms really give a new lease of life to worthwhile projects. “When October was released, the audience was surprised. Most of them felt that they were so slow and did not move. As for the box office, it also did not do as a normal Varun Dhawan movie would. I was quite satisfied, I knew what the movie would be like. “I told my producers and everyone that this film will have a very limited (response),” he admits.
He goes on to add that what gave him a digital platform was more resonant. “More people have seen it there than when it was released. The last two years, they saw it on OTT and a lot of people texted me saying ‘sorry, sorry we didn’t go to the movies because of critics and people. “We saw it and we really relate to it,” says Sircar.
He feels that for the kind of movies he makes, such platforms are a blessing because people can watch them at any time. “It’s not like a theater where you go, you see and you go out. “For filmmakers trying to make films on their own terms, OTT definitely helps them present it whenever and wherever it goes.”
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