A new horror movie is coming out next week, and the studio has found a creative way to let people know about it by … sending actors to live baseball games, front and center.
We’re talking about Paramount’s latest offering, “Smile,” which comes out next Friday … and amid a lot of “Don’t Worry Darling” chatter, it looks like the mountain execs were trying to figure out a way to get past the noise and stand out … and they chose MLB broadcasts to do it.
The absolute balls in this guardian to face a literal demon pic.twitter.com/39o7is11PU
— Jomboy Media (@JomboyMedia) September 24, 2022
@JomboyMedia
Several marquee matchups aired on major television stations Friday — including the Dodgers vs. Cardinals, Mets vs. A’s and Yankees vs. Sox. In all of this, there was at least one person in a prominent position behind the house who kept a super creepy smile the whole time.
It was perhaps most notable during the Mets game, where a woman in a green T-shirt (with the word SMILE written across it) stood and smiled awkwardly … that is, until a security guard told her to park it.
The blue shirt has not moved for 40 minutes pic.twitter.com/Rh4Kcz5gtx
— Jomboy Media (@JomboyMedia) September 24, 2022
@JomboyMedia
Another guy in green was also seen at the Dodgers game, sitting in silence and holding a creepy smile for much of the game. A few of them stood up from time to time, but mostly they sat still and just held the pose…absolutely committed to the gag.
Another man, this time in blue, was spotted at the Yankees game … and stood up occasionally — with viewers at home sure to notice and note that he freaked them out.
It’s at the dodgers game too lol pic.twitter.com/VDUulR01e5
— ari (@arinatan2) September 24, 2022
@arinatan2
It’s not clear if there were more actors in other games, but these are the ones people paid a lot of attention to. Of course, it is good old fashioned viral marketing … and it seems to have worked, ’cause the trick is being covered by the media.
The “smile” rises against Billy Eichnerrom-com, “Bros”, next week … not to mention any diffusion from “DWD” and other recent horror releases like “Barbarian” and “Pearl.” In addition, “Avatar” is back in the hallsand already seems to be doing well — such stiff competition.
However, Paramount smiles on everything, especially on the field!
TMZ.com