The longest running Bollywood film in a decade spent 25 weeks in theaters. it is not Animal, Jawan, Fighter, Gadar 2

Back in the 1950s, 60s, and 70s, a film that wraps up a jubilee was more common. Today, a film is measured by 100, 500, 1000-crore club. In those days, a film that ran for 25 weeks in theaters was called a silver blockbuster. Similarly, a film that crossed 50 weeks in theaters was called a golden jubilee hit and a film that completed 75 weeks was called a diamond hit.

However, since 2000, the jubilee trend has seen a sharp decline. Recently, a film brought the tenure of the jubilee back into the limelight. A movie released in 2023 has completed its 25th week in theaters. This movie was not a blockbuster like Animal, Jawan, Gadar 2 or Pathaan but the movie hit a benchmark that even the biggest hits failed to do.

The film that completed 25 weeks in theaters is…

Vikrant Massey, Medha Shankr starrer 12th Fail, achieved yet another milestone with Silver Jubilee success. Directed by Vidhu Vinod Chopra, it is based on the life of IPS officer Manoj Kumar Sharma and released in theaters on October 27, 2023. Shot on a budget of ₹20 crore, the film grossed ₹70 crores worldwide and continues to run in theaters.

The team shared this achievement on social media, with a new poster and wrote: “First film in 23 years to achieve this milestone. Thank you audience for making our dream come true. You are truly responsible for making this happen.”

Is 12th Fail the first film to complete its silver jubilee?

Media says Vivaah was the last Bollywood film to do Silver Jubilee but it was Dhoom 2. Did Silver Jubilee at Dreamland (Matinee shows)
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The makers claimed that 12th Fail is the first film in 23 years (after 2001’s Gadar) to receive silver jubilee status. However, Dhoom 2 (2006) and The Dirty Picture (2011), were also silver hits. On the work front, Vikrant Massey will next appear on The Sabarmati Report. The film is slated to release on May 3, 2024.