The creators of Ranveer Singh “83”‘s protagonists are the latest to enter the non-fungible token (NFT) frenzy – the creators have been launching the film’s digital collectibles or NFTs since December 23.
Collectibles “83” will include souvenirs of natural cricket with autographs, video scenes, animated digital avatars and posters and images they have not seen. NFTs allow artists to create unique digital works, in any form imaginable, and sell them directly to fans and collectors through Blockchain.
“We are delighted to enter this exciting arena of digital capabilities to give Bollywood and cricket fans the opportunity to take advantage of the film’s box office success in a way that has never been done before,” said Kabir Khan. the film director at the IANS news agency.
The filmmakers have partnered with NFT Labs and Social Swag, a fan-driven platform dedicated to releasing the film’s exclusive NFT release.
83 is directed by Ranveer Singh, who plays the role of Indian Captain Kapil Dev. The film stars Saqib Saleem, Harrdy Sandhu, Ammy Virk, Pankaj Tripathi, Jatin Sarna, Sahil Khattar, Jiiva and Deepika Padukone, among others.
Meanwhile, Bollywood stars such as Amitabh Bachchan, Salman Khan, Sunny Leone are also jumping into the cryptocurrency zone.
Bachchan’s recently released NFTs, which included his autograph vintage posters, a recital of his father’s famous poem Madhushala, sold for about Rs 7.18 crore ($ 966,000). And the NFT series with 5 digital sketches by Bollywood fashion designer Manish Malhotra sold for around Rs 2.8 lakh.
Non-tradable tokens (NFTs) break new records in the world of cryptocurrencies. People have spent more than $ 9 billion on NFT sales so far – and total NFT sales are expected to reach $ 17.7 billion by the end of the year, according to a new study by Cointelegraph.
Some of the top NFT collections sold are: Jack Dorsey (founder of Twitter) who sold an autograph tweet for $ 3 million, singer Grimes who sold a 50-second video for $ 390,000, and digital artist Beeple who also sold a unique video, for $ 6.6 million.