The streaming window starts in 2022 and will be used in movies such as “The 355”, “The Black Phone” and “Downton Abbey: A New Era”.
NBCUniversal has announced a new model of theatrical windows where the majority of titles from Universal Filmed Entertainment Group (UFEG) will be broadcast on Peacock as early as 45 days after their release in theaters and PVOD. UFEG includes Universal Pictures, Focus Features, Illumination and DreamWorks Animation Films. The 45-day flow window will take effect in 2022 and will be used for the releases of Simon Kinberg and Jessica Chastain “The 355”, Scott Derrickson “The Black Phone” and Julian Fellowes “Downton Abbey: A New Era”. ”
“As we continue to invest in the most valuable and sought-after content for Peacock, movies are essential to this mix,” said Kelly Campbell, President of Peacock. “The Universal Filmed Entertainment Group team are fantastic partners and we are excited to bring the amazing Peacock franchise movies and favorites to cinemas as early as 45 days after release and provide a steady stream of fresh, original films exclusively for Peacock Customers throughout the year. ”
Peter Levinsohn, Vice President and CEO of Distribution at UFEG, added: “The priority of theatrical experience and world-class content remains the cornerstone of our business. Ensuring that our upcoming comedy will have both a theatrical window and a timely Peacock debut, we meet the needs and expectations of key stakeholders across the spectrum, from our filmmakers and production partners to moviegoers and Peacock subscribers . »
Universal’s 45-day Peacock flow window will not affect the PVOD windows first announced by the studio in November 2020. Universal has partnered with leading exhibition chains such as AMC and Cinemark to maintain its release exclusively in cinemas. based on weekend revenue. Movies that open under $ 50 million during the first weekend can be moved to PVOD platforms 17 days after their release in theaters, while movies that open over $ 50 million can move after 31 days.
Universal’s 2022 film also includes the romantic adventure of George Clooney and Julia Roberts “Ticket to Paradise”, the romantic comedy of Jennifer Lopez and Owen Wilson “Marry Me”, the animated film “The Bad Guys”, the Michael Bay and Jake Gyllenhaal thriller, Ambulance and the end of David Gordon Green’s horror trilogy, Halloween Halloween. The franchise’s latest film, “Halloween Kills,” opened in theaters and Peacock in October, but producer Jason Blum assured fans that the latest film would be released exclusively in theaters.
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