LG Electronics has started upgrading the operating system (OS) of the LG OLED TV released last year. Like smartphones, TVs also upgrade their operating system to provide customers with a differentiated and updated TV experience. LG Electronics is the first major global TV manufacturer to upgrade the Smart TV operating system and will gradually expand target models, product lines and regions in the future.
LG Electronics is evolving from a simple hardware manufacturer to a platform company with the most innovative and open software (SW) that delivers differentiated experiences and services to different generations.
Launched “LG Channel 3.0”, a free streaming service that further improves the convenience of using the service, including the “latest web operating system update” that provides a personalized experience, including a live screen. ‘unique home based on each individual account, making TV usage intuitive and It builds on 10 years of OLED TV leadership and webOS technology innovation on the smart TV platform, including “ UI/UX improvement” for OLED TVs. Additionally, we are transforming our portfolio into a “media and entertainment platform company” that provides our customers with differentiated content and services for better lives.
LG Electronics plans to take the lead in transforming itself into a “smart living solutions” company, which CEO Jo Joo-wan announced in his vision for the future in July through bold changes and innovations in the sectors platforms and services.
From convenient content navigation to organizing your own home… “Personalized Smart TV”
Starting this month, LG Electronics launched sequential OS upgrades for 2022 OLED TVs (series name: G2/C2/B2/A2) which implement its own TV platform smart webOS. WebOS, first introduced in 2014, is the operating system that powers 200 million LG smart TVs worldwide. With this operating system upgrade, customers using the 2022 OLED TV can also enjoy the differentiated TV experience offered by the latest webOS.
Based on enhanced security technology and optimized operating system, we provide customers with a stable and smooth TV viewing environment. As the number of products with the latest webOS upgrade increases, partners such as content providers can provide more customers with new services and functions provided by the latest platform.
TVs upgraded to the latest version of webOS first display the webOS home screen, rather than the casting screen, to provide customers with a personalized user experience. In addition, you can freely configure your own screen according to your individual account to use the content more easily and conveniently.
Thanks to Quick Card, which was introduced for the first time this year, frequently used content and services such as home office, music, games and sports are displayed by category on the TV home screen , just like on a mobile screen. The advantage is that you can use the content you want easier and faster.
Investment of 1 trillion KRW over 5 years… More convenient free streaming service “LG Channel”
Recently, interest in “FAST (ad-based free streaming)”, which allows users to enjoy content for free in exchange for watching advertisements without spending money, such as monthly subscription fees to online video services (OTT), is increasing. Meanwhile, American media outlet Consumer Reports mentioned “LG Channel” as a representative example of the “best free streaming service”.
Media reports predict that this trend will continue, saying that although FAST places restrictions on the use of the most recent original content, it has a significant advantage in that it allows users to enjoy a variety of content for free .
LG Electronics is expanding the channels of “LG Channel”, a free advertising-based streaming service where you can watch various contents such as news, entertainment, drama series and current affairs on more than 100 channels without subscribing to the Internet television (IPTV) or cable. TV. At the same time, the UX and UI are continuously improved.
In particular, it receives a positive response by continuously updating popular content by country, such as American football and basketball from the National Collegiate Athletic Association (NCAA) in the United States, and movies and drama series from the popular OTT service Rakuten TV in Europe. . Currently, LG Channel offers more than 3,000 channels in 27 countries around the world and has more than 50 million subscribers, an increase of approximately 80% compared to July last year.
The newly strengthened LG channel applies different types of UI designs based on content properties such as news, sports and entertainment, and also offers 50 video on demand (VOD) movies for free. In addition, we provide a dedicated channel guide to view and enjoy a variety of channels, from recommended channels to popular channels loved by many customers, adding convenience to content exploration and selection.
To innovate differentiated customer experiences, LG Electronics will not only strengthen its platform, including upgrading the web operating system, but also invest 1 trillion won over five years in content and personalized services in order to considerably strengthen the competitiveness of content and the user-friendliness of services.
In particular, we plan to cooperate with global content partners to significantly expand the content provided through the platform installed on smart TVs, and we also focus on investing in UI/UX innovation to improve ease of use.
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