Sometimes even a superhero needs a ride back home. The upcoming new movie is called Spiderman There is no way home will also make its Hollywood debut for the new Hyundai Ioniq 5 electric car and the Hyundai Tucson facelift.
In anticipation of the official release of the film on December 15, Hyundai released a TV commercial.
Hyundai partnered with Sony Pictures to promote the two cars worldwide through the film to highlight the company’s anthropocentric vision for product mobility and technological innovation.
Hyundai has released the Ioniq 5 electric car ad. The ad shows Spiderman taking a 300 mile ride in New York with his best friend Ned Leeds played by Jacob Batalon in the all-electric Ioniq 5. The two characters cross an open country in Ioniq 5.
The Hyundai Ioniq 5 EV is considered a rival to the Tesla Model 3. The electric car has a 72.6 kWh battery at its core and has a declared range of about 480 km. It is capable of running more than 100 km on a five-minute charge thanks to its extremely fast charging technology.
Hyundai Motor also created a 30-second spot with the all-new modern compact Tucson SUV. This ad shows key scenes from the film, including those starring Tucson and Tom Holland.
Thomas Schemera, Hyundai Global Chief Marketing Officer, said: “The placement of the all-electric IONIQ 5 and the brand new TUCSON in ‘Spider-Man: No Way Home’ marks the first major milestone in the strategic partnership between Hyundai Motor Company. and Sony Pictures Entertainment. We expect a great marketing impact from this collaboration. “This exciting film and the inclusion of the two vehicles in key moments of the story played by the main characters will excite the minds of millions of viewers around the world.”
The new movie Spiderman No Way Home, from Sony Pictures and Marvel Studios, stars Tom Holland as Peter Parker and the superhero avatar. Prequel SpiderMan: Far From Home grossed more than $ 1 billion worldwide as the fourth highest grossing film of 2019 and the 25th highest grossing film of all time.
