Enter 2022-09-01 21:43 | Modified on 09/01/2022 at 9:45 p.m.
[베를린(독일)=조재범 기자] LG Electronics will attend “IFA 2022”, Europe’s largest home appliance exhibition to be held in Berlin, Germany for 5 days from 2nd to 5th local time, and showcase the “F U N “.
‘F U N’ stands for First, Unique and New. Under the theme of “Rediscovering New Possibilities of Daily Life (Life, Reimagined)” at this exhibition, LG Electronics will provide a differentiated “customer experience” with innovative technology-based products and services that take into account customers’ tastes. .
In an exclusive exhibition hall (18 halls) of 3,610 square meters (㎡), various innovative products such as ▲ an extra-large TV lineup that offers a stunning viewing experience ▲ OLED TVs specializing in gaming performance ▲ customized home appliances for different customer lifestyles be introduced.
When you enter the LG Electronics booth, the first thing you will see is the world’s largest OLED TV, the 97-inch OLED EVO Gallery Edition, providing visitors with a highly differentiated extra-wide viewing experience. OLED EVO is equipped with a 5th generation Alpha 9 artificial intelligence (AI) processor, which takes the home entertainment experience to a new level with improved picture quality and sound performance.
To the right of the OLED EVO, a 136-inch micro LED with 4K resolution is placed with speakers from premium audio brand Bang & Olufsen to create a home theater space. Visitors can enjoy the immersive picture quality and premium sound unique to the self-illuminating display, where each pixel emits its own light.
Additionally, LG Electronics introduces a range of extra-large TVs such as LG Signature OLED 8K, an 88-inch OLED TV, and LG QNED 8K, an 86-inch premium LCD TV, so you can enjoy stunning image quality.
As one of the main themes of this exhibition, LG Electronics has also created a “Flex Arcade” where visitors can freely experience the overwhelming gaming performance of OLED TVs.
In particular, LG Electronics showcased its first flexible gaming OLED TV “Flex” at this expo, delivering an entertainment experience that exceeds high-end customers’ expectations thanks to the innovative form factor and overwhelming picture quality. only available in OLEDs.
The Flex is a product that maximizes the unique strengths of OLED as the 42-inch screen can be folded and unfolded freely. In the Flex Arcade area, visitors can freely enjoy various content such as OTT and movies as well as the latest console games, from nostalgic arcade games to 20 Flex devices.
In the ‘Lifestyle Zone’, real living spaces such as ‘Home Bar’, ‘Living Room’, ‘Styling Room’ and ‘Eco-friendly Kitchen’ are created according to the lifestyles of different customers.
In the ‘Styling Room’, the new-generation high-end shoe management solution ‘LG Styler Shoe Case Shoe Care’, recently introduced by LG Electronics, is exhibited and attracts visitors’ attention. The LG Styler shoe case has soft light inside, and the base can be rotated 360 degrees like a turntable, which makes the shoes look more luxurious and stand out like a showcase in a department store boutique. ‘LG Styler Shoe Care’, which inherits the styler’s patented steam technology, can be managed simultaneously with a personalized course optimized for each shoe even if you put different types of shoes in the upper and lower compartments.
At “IFA 2022”, LG Electronics will also show a new concept of table-type air purifier, “Puricare Aero Furniture”, as well as “Trom Wash Tower Compact”, which has been reduced in size for easy use. even in households with small laundry or in households with small laundry. The lower part of ‘Puricare Aero Furniture’ is a cylindrical design air purifier, and the upper part is a round table and a track-type table.
In addition, LG Electronics plans to introduce an enhanced “UP Home Appliances” experience as well as a more advanced smart home experience using the “LG ThinQ” smart home platform.
In the exhibition space presented by LG Electronics in cooperation with the Dutch premium lifestyle brand “moooi”, a new lifestyle is presented to customers. Two types of LG OLED Objet Collection that add differentiated interior sensibility and the LG Xboom 360 high-end wireless speaker are in harmony with Mooi’s furniture, lighting and interior accessories, which are famous for their original design, making it a premium product. .
In the “UltraGear Gaming Zone”, visitors can experience the new LG UltraGear™ OLED gaming monitor. This new product is the first Ultragear gaming monitor to have a curved OLED panel. It provides an immersive “gaming experience” as you can see the entire screen at a glance, even from close range.
Lee Jung-seok, Head of LG Electronics Global Marketing Center (Executive Vice President), emphasized, “We will deliver a different level of customer experience based on innovative new technology and lead a new trend in Appliances.”
