Hyundai Motor Company has teamed up with Sony Pictures again, this time on their upcoming animated film – ‘Spider-Man: Across the Spider-Verse’. The film is set to be released worldwide on June 2, and will feature a flying version of the Hyundai Prophecy Concept EV, on which the company’s Ioniq 6 EV is based. The film will also showcase various examples of Hyundai’s future mobility vision.
‘Spider-Man: Across the Spider-Verse’, which is the sequel to the 2018 Oscar-winning film ‘Spider-Man: Into the Spider-Verse’, will showcase Hyundai’s advanced vision of air mobility (AAM ). This future mobility concept uses airspace to reduce transit time. Then there will be some purpose-built vehicles (PBVs) designed to accommodate different urban lifestyles.
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The animated film will also feature a ‘Hub’, a space for mobility transport and community activities. There will also be a fantastic self-driving robotaxi, based on the Hyundai Pony. All these futuristic vehicles and mobility concepts will be presented against the backdrop of ‘Nueva York’, a city in the Spider-Verse in the year 2099.
The partnership will also include an animated TV commercial featuring Spider-Man, Hyundai Ioniq 6 and Ioniq 5, set to a new song produced by American record producer Metro Boomin. The campaign, which will run between May and July, will also include Spider-Verse-themed social media content and a behind-the-scenes film about Hyundai’s future mobility ideas. An offline advertising exhibition will also be part of this campaign.
Hyundai and Sony first entered into a partnership in 2020 to promote the company’s human-centric vision of mobility globally. Previously, the 2021 film – “Spider-Man: No Way Home” – featured the brand’s Ioniq 5 EV and Tucson SUV. In 2022, “Uncharted” featured the Hyundai Tucson Beast SUV prototype and various other production cars from the company.
Date of first publication: May 17, 2023, 11:38 AM IST
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