Samsung Electronics will showcase a high-end mobile experience based on the “Galaxy ecosystem” at the “Mobile World Congress 2023” (hereinafter referred to as MWC23), which opens in Barcelona, Spain on the 27th (local time).
First, Samsung Electronics will display the Galaxy S23 series, released on the 17th, in a large scale and welcome visitors. A variety of exhibition booths have been arranged for visitors to experience the camera’s performance and various innovative features.
Partners such as Samsung Display, Google and Qualcomm have also set up Galaxy Experience Zones in their exhibition booths and showcase various innovative parts and software such as “Mobile Display”, “Android OS” and “AP mobile”.
Samsung Electronics also prepared a 5G network exhibition booth targeting global telecom operators. At this event, the future of innovative next-generation networks such as “5G virtual base station”, “new line of network chipsets” and “power saving solution” will be unveiled.
□ Focus on Galaxy S23 series camera performance, operation of various experience cabins
Samsung Electronics has prepared a large-scale Galaxy exhibition booth with an area of 1,745 m² (528 pyeong) in the center of Fira Gran Via Exhibition Hall 3, where MWC23 is held.
The exhibition stand is designed to show off the latest mobile products such as “Galaxy S23 Ultra” and high-end laptop “Galaxy Book 3 Ultra”, which were unveiled in San Francisco, USA, as well than a more powerful Galaxy ecosystem.
Samsung Electronics set up a camera studio with the concept of a film set with the motif of “outer space” and “Seoul night” in the exhibition hall so that visitors could experience the powerful camera performance of Galaxy S23 series.
Visitors can experience the “Galaxy S23 Ultra” unique 200 million pixel camera and “Nightography” function in the studio as if they were a professional director or photographer.
There is also a space to experience the powerful mobile gaming performance of the “Galaxy S23 series”. Visitors can enjoy various mobile games and experience powerful product performance in an experience space created with the concept of an e-sports stadium.
Moreover, you can experience the colorful Galaxy ecosystem at the same time, such as the data-driven sleep coaching function provided by “Galaxy Watch 5”, SmartThings and Samsung Pay which connects Galaxy smartphones with Samsung smart TVs, air purifiers and robot vacuum cleaners.
Additionally, Samsung Electronics showcases its “Everyday Sustainability” green vision and efforts to achieve this goal. You can also check out the design story of the Galaxy S23 series, which uses the most recycled materials among all Galaxy smartphones, and various eco-friendly accessories.
□ Introducing various Galaxy ecosystems through collaboration with global partners
Samsung Display, which cooperates with Galaxy mobile display, will set up a separate exhibition booth in Fira Gran Via 2 exhibition hall and show visitors the innovative performance of the latest display.
Visitors can directly check the durability of the UTG (Ultra Thin Glass) installed in the “Galaxy Z Fold 4” and experience the “Dynamic AMOLED 2X” screen of the “Galaxy Book 3 Series”.
At the Google “Android” exhibition booth located between the 2nd and 3rd exhibition halls, you can see the partnership between Samsung Electronics and Google.
First, visitors can experience Android’s “hearing aid feature” on a Galaxy smartphone. When the on-site microwave or dishwasher is turned off, the “Galaxy S23 Series” and “Galaxy Z Flip 4” recognize the shutdown alarm sound and notify via display and vibration .
Additionally, with the ‘Galaxy Watch 5’, you can take selfies by controlling the camera of a remotely located Galaxy smartphone.
At the “Qualcomm” exhibition booth in the 3rd exhibition hall, you can experience powerful gaming performance with the “Galaxy S23 Ultra”. The “Galaxy S23 Ultra” is equipped with the “Snapdragon® 8 Gen 2 Mobile Platform for Galaxy” to deliver more powerful usability and mobile gaming experience.
□ Introducing the future of next-generation 5G networks for global telecom operators
At MWC23, Samsung Electronics will unveil a new 5G solution delivered to major global business networks in the US, UK and Japan for global telecom operators.
▲ Next-generation 5G virtualized RAN, ▲ Next-generation 64T64R massive MIMO radio, and ▲ Power-saving software solutions and network automation solutions, etc. will be introduced to attract the attention of partners.
In addition, it will also introduce new ranges of high-performance network chipsets (Samsung Networks Chipset) developed by Samsung Electronics, such as 5G modem chips (5G Modem SoC) and wireless communication chips (RFIC).
Samsung Electronics’ next-generation 5G base station equipped with the new chipset is smaller and lighter than existing stations, while data processing capacity doubles and power consumption per cell is reduced by about 40 %.
Meanwhile, Samsung Electronics also displayed large outdoor advertisements for the latest mobile products such as “Galaxy S23 series” and “Galaxy Book 3 series” at the entrance of the MWC site. The outdoor advertisement measuring 20m in width and 9m in length was designed to feel the warmth of MWC23 even outside the exhibition hall.
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