Yoo Jae-suk’s ‘Play You’ Exciting Live Game Entertainment

▲ Kakao TV ‘Play yourself’ ⓒ Kakao TV

Yoo Jae-suk’s first fixed entertainment show on Kakao TV was finally unveiled at 4 p.m. on the 15th. As known, Yoo Jae-suk signed an exclusive contract with Antenna, one of Kakao Entertainment’s agencies, and installed a new home last year. Recently, Kakao, which has continuously produced new programs focusing on existing TV media artists such as Lee Kyung-gyu, Kang Ho-dong, and Kim Gura, through “Kakao TV”, an independent mobile-based OTT platform , joined ‘National MC’ was no different earning thousands and thousands of horsepower.

Although he briefly appeared last year with Antenna’s own entertainment show, the first full-fledged fixed appearance was this time . The title of contained the double meaning that users “I will play you” or “I will control Yoo Jae Suk”. The pre-promotion method, which was conducted before the full-fledged broadcast, was reminiscent of the release of a new mobile game, with colorful graphics and the phrase “pre-order”.

Connect in 100 minutes

 

▲ A scene from Kakao TV’s “Play You” which aired live on the 15th. ⓒ Kakao TV

The first live broadcast, which was finally carried out, was broadcast on two platforms, YouTube and Kakao TV, and attracted a lot of attention, registering more than 10,000 concurrent users (based on YouTube) while it was daylight on weekdays. Yoo Jae-suk, who appeared in the first live broadcast, was given the role of a game character, just like actor Ryan Reynolds in the film, and he worked with viewers to complete the mission. .

Like other variety shows, Yoo Jae-suk arrived at an abandoned factory without any trace of blindfolded people in advance, removed the eye patch around the live broadcast, and began to accomplish his mission. seriously. The first live broadcast mission of is “Connection”. The production team hid Yoo Jae-suk’s cell phone, which had been collected in advance, and designed it to ring frequently so they could find it within 100 minutes. Only comments from viewers who participated in the live broadcast can help in this process.

As Yoo Jae-suk, who had to receive instructions only through the monitor screen without notice, he had no choice but to be lost. In a situation where commentary that helps the game, humor to tease Yoo Jae-suk, and witty “commentary” are mixed together, he barely manages to get out of the closed room with tools such as hammers and axes. However, it was not easy to find the location of the cell phone that rang at regular intervals due to the large size of the factory.

Combination of various TMI interactive talks + escape game

 

▲ A scene from Kakao TV’s “Play You” which aired live on the 15th. ⓒ Kakao TV

The production team, who are already well aware of Yoo Jae-suk’s aversion to scary things, often mixed in BGM music from horror movies, further clouding Yoo Jae-suk’s judgment. Walking through the factory step by step with the viewers in mind, I wondered if I could finally find a cell phone, but what I found was a completely different phone of the same model.

Viewers who watched the process series on PCs and mobile phones said, “Isn’t that PPL?” , “Put Myung-soo hyung’s birthday (Park) password”, “There is a zombie behind him”, etc. He constantly harasses Yoo Jae-suk as he completes the mission and participates in the game. horror films, moved quickly in an atmosphere similar to a horror comedy.

The place we reached through various containers and closed rooms was the factory where Yoo Jae-suk first appeared during a live broadcast. He managed to find the exact location where the cell phone ringing was coming from, and he managed to find his phone with less than 12 minutes before the live stream ended. And the day’s live stream ended immediately when he accessed his cell phone using the face login method. In addition to a series of processes, user rewards like online games will be revealed in the next broadcast.

Thrilling fun in a fast-paced setting

 

▲ A scene from Kakao TV’s “Play You” which aired live on the 15th. ⓒ Kakao TV

The real-time live-streaming feature was also a great tool for Yoo Jae-suk’s strength, who likes to talk nonstop with others. There is only one performer, and it’s a simple method with only two cameras, a main camera and an auxiliary camera, but it created a rather terrifying atmosphere on the site and increased the feeling of immersion .

And Yoo Jae-suk provokes laughter by responding to the comments that come up from time to time, confiding in every detail that we haven’t even asked. Even the PPL process for the announcer who helped in the production of the mission attracts viewers’ delight. In the first episode of the ‘room escape’ process was inserted, but it was closer to an action-adventure game that takes on multiple missions rather than a mystery game like the current tvN .

The mysterious objects placed in the factory by the production team weren’t specifically a way to provide reasoning or clues, but rather a counterattack tool to trick Yoo Jae-suk and the viewers. They have been made to crumble providing various sundries that might look like the latest foldable cell phone and a vibrating coffee bell.

It was a crude method compared to a well-designed TV or web variety show with smart subtitles + audio inserted after pre-recording, but the live broadcast of , which lasted about 2 hours, didn’t seem particularly boring and made exciting fun in a quick way. . Actively using the mobile or PC Internet environment, provided enjoyment that exceeded the expectations of pre-booked subscribers.